The aim is to train technical experts using digital tools in the field of management sciences. It is mainly aimed at jobs in digital marketing, but also in computer logistics and computational finance. It can also contribute to the training of analysts in corporate strategy.

This major is mainly aimed at graduates with a degree in computer science, digital marketing, or computer science applied to management sciences who wish to extend their training in order to develop a high level of technical expertise.  

The 4th Industrial Revolution is accompanied by the creation of new professions, new products, new modes of governance, and the progressive transformation of Management Sciences as they existed in the 20th century. This trend is accelerating exponentially.

New skills are required in Marketing as well as in other areas of management and business management, such as computer science applied to Management Sciences, and in particular data mining, the professional use of social networks (Wechat, Instagram, Twitter, Facebook, Snapchat, Weibo), statistical and econometric analysis using computer programs. 

Technological, economic and competitive intelligence is central to this major. It is not only necessary to keep abreast of technological innovations and company strategies, but also to develop an in-depth knowledge of new consumers, this generation of millenials, the prime target of digital marketing. 

Careers developement

Communication manager; Media Planner; Social Media Optimization Consultant; Web Marketer; Digital Marketing Manager; Special Media Manager; Community manager; 

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The modeling and risk analysis major is a course in applied mathematics and applications of mathematics aimed at deepening the technical skills needed by analysts working in the fields of logistics, finance, or corporate strategy. 

Many graduates with a Master’s degree in finance, logistics, management sciences, or business management have a level of mathematical skills limited to the fundamental notions that allow the modeling of simple phenomena. Complex modeling is based on mathematical concepts that are rarely taught outside of mathematics courses. Examples include chaotic dynamics, fractal modeling, and non-frequentist probabilities.

This major is therefore at the crossroads of mathematics, economics (micro and macro) and management, operations research and geography. 

Research topics include logistics, mathematical finance and corporate strategies. This specialization gives a central place to risk analysis. This is based on the collection and processing of statistical data, probability calculus, game theory, econometrics, dynamic stochastic optimization, and to some extent geopolitics, international relations, climate change, natural and industrial risks.

Finance is first presented from the works of Benoit Mandelbrot and Robert King Merton. A good understanding of contemporary issues in financial markets (crypto-currencies, machine learning, high frequency trading algorithms…) is also necessary. 

Careers developement

International purchasing manager; purchasing director; risk manager; financial analyst; operational logistics manager…

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The purpose of the Economic, Sustainable, Local and International Development major is to participate in the training of future managers in transnational companies, or consultants in international business, but also consultants in local and sustainable development, employees of NGOs, non-profit associations, cooperatives, and managers in local communities. 

Deregulated economic globalization, in which specialization, international division of labor and free competition (according to the paradigms of classical economists) reign, is increasingly contested both by a green alter-globalization left and by an identitarian right. In many countries, this contestation leads to a return to protectionism, a desire to reduce social inequalities, a return to local cultures and productions, to local markets. However, the small local producer is still seeking to expand his market, especially internationally. 

Far from political and ideological debates, the economic, sustainable, local and international environment major seeks to provide technical expertise in law (local government law, public economic law, international trade law, environmental law), economics (global economy, sustainable development economics, local development economics), and politics (international relations, regional planning, sustainable development policies).

Climate change and the limited nature of natural resources require a balance between economic performance on world markets and respect for the natural environment, territories and local cultures.

Careers developement

Public and institutional communication officer, local cultural and ecological association, local public administration officer, transnational business development officer, international negotiator

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The luxury and fashion sector is, as everyone knows, a major part of France’s economy and image, and one of the few sectors that has not experienced a crisis. Paris has long been an essential part of this globalized business, like a brand. 

The Luxury and Cultural Enterprise major is designed for students of all nationalities who wish to work in the luxury and fashion sector and who choose Paris as their training destination. It is part of the cultural, artistic and tourist activities. It is a sector specialization that mobilizes management science tools (marketing, communication…) in a particular field, local and artisanal tourism.

These sectors are exceptions in the normal functioning of the economy, since most of the major economic or marketing principles do not apply to these fields. The effect of price on the quantity consumed or sold is much weaker than in the food or clothing markets. 

This major aims to enable students who are passionate about and knowledgeable about the luxury market to understand the marketing and sales strategies specific to these sectors, and to bring their personality and creativity to bear in order to define a solid professional project in the fields of marketing, consulting, sales management, etc. 

Students enrolled in this major share an experience in international business and marketing. Their thesis is both a deepening of their skills and knowledge, a way to analyze their practice in order to improve it, but also an opportunity to exchange practical advice and share a professional network.

Careers developement

Luxury: Trend office manager; Web marketer and media optimization consultant (digital market) in the luxury sector; employee/manager of a luxury boutique (fashion, perfumery, cosmetics, leather goods, jewelry, goldsmiths or e-commerce); fashion designer; fashion designer; 

Cultural tourism: travel organizer, event organizer, tourism product designer; conference host, tourist trip coordinator, traveler or cultural activity guide, language trip leader; local tourism promotion officer, tourism mission officer, travel agency manager, event agency manager, cultural or leisure center manager

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